Develop a customer retention strategy for a SaaS product
As a customer retention specialist, your task is to create a comprehensive retention strategy for [insert SaaS product name], which serves [insert target audience]. Analyze customer data to identify common churn reasons and behavioral patterns. Propose a series of initiatives to improve customer engagement, such as personalized communications, loyalty programs, or educational resources. Develop a process for gathering and acting on customer feedback, addressing concerns proactively, and celebrating successes. Outline metrics to track the effectiveness of the retention strategy and set goals for reducing churn and increasing customer lifetime value.
